I believe that meaningful creative work is created from a mix of intention and participation. We must have some end in mind — a telos. Yet we can't afford to lose the beauty of the surprises we find in the creative process itself. Intention keeps the process grounded, and participation keeps it from becoming stifled.

To that end, I approach all my work holistically, allowing the process itself to create enough tension to keep things interesting. I talk with my clients long enough to deeply understand their needs. Most of all, I try to create things that are honest, real, and beautiful.